Coles is joining forces with conservation organisation Aussie Ark to raise funds for the protection of endangered and threatened Australian species.
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Coles will be raising money through the sale of So Soft & Strong Facial Tissues. For every box, five cents will be donated to Aussie Ark to support its vision of creating a long-term future for Australia's threatened wildlife.
The packaging of both the Eucalyptus and Aloe Vera So Soft & Strong Facial Tissues has been re-designed to feature artwork of the endangered brush-tailed rock wallaby and the koala, created by wildlife artist and Aussie Ark advocate James Hough.
Aussie Ark is located in the Barrington Tops region of NSW, an area that was hard hit by the 2019/2020 bushfires.
With their facilities spared from the fires, Aussie Ark had the unique opportunity to work on the frontline to rescue and rehabilitate native species while providing hundreds of kilograms of food for displaced wildlife.
Aussie Ark president Tim Faulkner said the organisation is excited to be working with Coles to change the outlook for Australian species currently in decline.
"The funds raised from the sale of the tissue boxes will go towards helping Aussie Ark raise brush-tailed rock wallabies and ensure they are strong enough to be released into wild sanctuaries, in addition to preserving and expanding koala habitats by protecting against feral pests, weeds and fires," he said.
"These measures are critical in light of the finding that the koala will become extinct in NSW before 2050 without urgent intervention," he said.
"Working together with Coles is huge for Aussie Ark. It enables us to raise money through products Australians buy every day, and the beautiful designs on the tissue boxes puts us right in people's homes to remind them they are helping in such a simple and generous way."
Coles chief marketing officer Lisa Ronson said Coles was pleased to have this opportunity to help support Aussie endangered species on a national level, particularly after seeing the devastating impact of last year's bushfires on native animal species.
"Like all Australians, we were heartbroken to witness the effect of the bushfires on our native wildlife populations," she said.
"Coles has a unique opportunity to assist in the recovery of our endangered species, and we are thrilled to be working with Aussie Ark to raise much-needed funds for the preservation and conservation of Australian wildlife for generations to come.
"The redesigned So Soft & Strong Facial Tissues in Eucalyptus are available at Coles supermarkets across Australia and through Coles online at shop.coles.com.au, with Aloe Vera arriving coming soon to stores and online."
For more information about how Aussie Ark and Coles are working together to support our wildlife, visit www.aussieark.org.au/projects/colestissues_thankyou/.
As a not for profit organisation, Aussie Ark raises the necessary funds to continue its ambitious vision.
Investment allows for the construction of captive facilities and predator-proof fencing on semi-wild parcels of land.
Aussie Ark is a registered environmental organisation and charitable institution under the Australian Charity and Not-for-Profit Commission. Aussie Ark has deductible gift recipient status (DGR status) and is registered for GST purposes. More information at www.aussieark.org.au.
