Woolworths Taree has partnered with PCYC Taree to provide assistance to disadvantaged children.
The Taree store is providing the not-for-profit organisation with weekly donations to support the Fit 4 Life program.
PCYC Taree relies on funding and donations from levels of government and other organisations so weekly donations of $60 from the store is vital.
The relationship started in August last year when a PCYC Taree volunteer spoke to Woolworths staff about a donation.
This inspired store manager Michele Tidyman to visit the club one morning to see the positive effects the program has made.
"It was great to see the kids get involved," Michele said.
"It gives them a purpose to get up in the morning. I take my hat off to the commitment of volunteers."
From there, the weekly donation was born. It goes towards groceries for the program and toiletries for children.
The program runs each Monday, Wednesday and Friday from the club.
Children are picked up from their homes, provided with breakfast and transport to school.
There's also a 40 minute exercise session thrown in.
Amy Chapman is one of the passionate PCYC Taree staff members who run the program.
She said it targets school attendance, social interaction, routines and healthy living.
"Some of the kids don't have lunches for the day and had something like cereal for dinner the night before," Amy said.
"The kids know they have something to eat in the club before the activities.
"It's also an incentive for them to go to school.
"Some do really rely on the program."
Amy picks up the donation from Woolworths each week and meets with staff.
The weekly shopping bill can reach $250.
"This (donation) gives us enough money to take the pressure off to run the program," Amy said.
Michele said the store hopes to continue donating for years to come.
"From our perspective, we want to support Amy and the PCYC team in this great project," Michele said.
"We are thrilled to be a part of it but it's just a small part compared to what they do.
"We do the easy part and are glad we can do something to help the youth of Taree."
More than a dozen children between 10 and 17 years attend each morning.
"No child would ever be turned away," Amy added.
Three to six volunteers, police officers and PCYC staff lead the program.
Guest speakers occasionally visit to give advice to the children.
The Fit 4 Life program has run for many years in Taree and across NSW.