IT’S a magical time of year – for more reasons than one.
It’s the end of the school year and time for youngsters to ensure Santa Claus knows exactly what they want to open on Christmas morning.
Top of the list for many across the world is a LOL Surprise doll.
Their popularity stems from the online craze known as “unboxing”, which involves people filming themselves opening presents or pristine packaged goods and then posting the video online.
But the surprise dolls are much more than that – unwrap layer after layer to reveal a doll and a number of accessories.
Toyworld Warrnambool owner Peter Sedgley said the LOL dolls were no laughing matter.
In fact they are selling like hotcakes, with many youngsters keen to get their hands on the collectable items.
“They’ve been popular all year,” Mr Sedgley said.
“I think it’s the element of surprise.”
Other popular toys this year include Hatchimals – creatures which break their way out of their own egg – the Paw Patrol range and the PJ Masks range.
Rounding out the top five is Lego with the City range in high demand, according to Mr Sedgley.
That is closely followed by the Star Wars Lego range.