The Nicholson Dairy and Silage Contracting farm, on Jones Island, is home to a larger-than-life Christmas tree and snowmen, made out of silage bales.

It was the brainchild of Rachel Nicholson, who spent one week planning the display before it was constructed with the help of husband Sam and father-in-law Geoff.

"So many people drive past the farm each day and it's been a tough year so we wanted to make them happy," Rachel said, referencing the COVID-19 pandemic.

It took about one hour to put together, with green wrapped silage bales stacked to form a tree. It was completed with a star and coloured circles to represent baubles.

The snowmen were made with white wrapped bales, material for the scarves and black markers for the eyes, mouth and buttons.

A carrot obviously wouldn't work in this situation for a nose, so traffic cones were used instead.

Solar powered Christmas lights were used to light up the display at night.

Photos of the display have gone viral on social media in the past fortnight. The Nicholsons have been inundated with comments of appreciation for their hard work.

"We've had hundreds of comments from people saying they've driven past and it has made their day, which makes us really happy," Rachel said. "I can't believe the reaction, it's been overwhelming, very touching and we've loved it."

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During construction, dozens of drivers honked their horns to show their appreciation. That hasn't stopped, with a handful doing so while the family was interviewed for this story. Cars have regularly pulled into their driveway to take a photo of the display.

"Louie (their dog) has been running up to greet them," Rachel said.

Rachel and Sam were determined to create a special memory for young son Albert to look back on.

"Growing up, I always had Christmas lights up so this will be something special for him to grow up with," Rachel said.

The positive nature of the display has struck a chord with Rachel.

"When I drive home from work (at Cundletown Public School), I feel happy when I see the smiling faces on the snowmen," she said.

The pressure is already on to do it again next year and make it bigger and better.

"We've set the bar now," Sam laughed.

"I'll be already thinking about it when we take this one down," Rachel added.

It's not the first time the family got creative with the bales.

When Albert was born last year, bales were stacked and spray painted with 'it's a boy'. A photo of this was a social media hit.

Sam and Geoff run the business from the farm and are a supplier of Farmers' Own milk for Woolworths.

Before the Christmas display became popular, the dairy farmers were known for transporting cows from either side of the highway each day for milking.

Geoff and Sam were without silage last year following severe drought and bushfires.

While 2020 has been better in that respect, the Nicholsons will ask Santa for something special.

"We need rain," Rachel said.

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