Taree's famed Big Oyster will be shrouded in gold light for two nights to raise awareness for plasma donations.
The icon, on the site of Mid Coast Automotive Group on Manning River Drive, will be lit up on Tuesday, September 22 and Wednesday, September 23 during Plasma Power Week.
More donors are being urged to roll up their sleeves and donate. Plasma is considered the 'liquid gold' part of blood, not only for its golden colour but the growing list of patients it continues to help.
The need for the product is increasing in Taree, with almost 3000 donations needed this year.
Lifeblood spokesperson Gilly Paxton outlined all the benefits of plasma to patients in need.
"Plasma and its many treatments are used to treat cancer, shock and burns, fight infectious diseases, prevent blood clots, and stop critical bleeding - often in emergency situations," Ms Paxton said.
Lifeblood Taree thanked Mid Coast Automotive Group and Cetnaj Taree for making the Big Oyster project possible.
About 31,000 Australians are needed to give blood each week, yet only three per cent of the Taree community make regular donations.
However, many locals answered a call in August for additional donors to help prevent a potential shortage.
"We'd like to thank everyone who has taken time to book in a plasma donation this week, and everyone who has donated during the pandemic, but we still need a steady flow of donors every day at our Taree donor centre," Ms Paxton said.
"We'd like to reassure people that Lifeblood donor centres are safe to visit, with strict social distancing, cleaning and donor eligibility measures in place."
To make an appointment, call 13 14 95, visit www.lifeblood.com.au or download the Donate Blood app.