Destination NSW has secured more than 10 hours of exclusive NSW content on the national primetime programs, Taste of Australian, visiting Mid North Coast destinations of Port Macquarie, Taree and Myall Lakes, and The Living Room, reaching more than 5.2 million viewers weekly.

Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the coverage was incredibly important for NSW communities.

"From Port Macquarie to Murrumbateman and Sydney to Stanwell Tops, Taste of Australia and The Living Room will showcase the spirit of our charming communities by highlighting the local legends and one-of-a-kind experiences that make NSW a must-visit destination," Minister Ayres said.

Destination NSW chief executive officer Steve Cox said the segments were secured as part of the Love NSW tourism recovery program.

"We know that viewers respond positively to these broadcast integrations because they value being taken behind the scenes by trusted and respected hosts to learn more about the places and faces of NSW," Mr Cox said.

The content will commence tonight (Friday July 24) with segments of The Living Room filmed in Lismore and surrounds on the North Coast, and continues tomorrow (Saturday, July 25) with Taste of Australia's episode from Armidale and Tenterfield.

In addition to the national broadcast on Network 10, The Living Room and Taste of Australia episodes will also be available to audiences via the network's on demand platform, 10 Play.