It's that time of year where the spotlight is shone on the critical need to raise funds for brain cancer research.
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One of the key local supporters, Cafe Thyme, has launched its annual fundraiser for the Mark Hughes Foundation.
For every coffee purchased at the cafe between Tuesday, June 16 and Saturday, June 20, $1 will be donated to the foundation.
Owner Nerida Ramsay hoped the community would once again support the important cause.
"I'm excited that we're able to do this again and we hope this year to raise as much as we have in previous years," she said.
The cafe reopened a few weeks ago once COVID-19 restrictions began to ease.
"The COVID-19 situation might impact coffee sales but as we know brain cancer doesn't stop just because of a pandemic," Nerida said.
A brain cancer survivor herself, Nerida said the prevalence of conversations about the disease in the community continues to grow.
"I hear about it all the time now," she said.
Live for Liv scarves will also be for sale at the cafe. All proceeds will be donated to the foundation.
Funds will help support those in need, such as seven-year-old Halle Kiehne.
Dubbed a 'warrior princess' by her family, Halle received unfortunate news in March that a brain tumour had returned.
Read more about her story and the road to recovery in Wednesday's Times.
The fundraiser coincides with the NRL's Beanies for Brain Cancer Round. The league has been a long term supporter of research and the foundation.
Its founder, Mark Hughes, was a standout fullback for the Newcastle Knights throughout the 1990s and 2000s.