Reinvigorating business confidence is all part of the new direction of Taree Business Chamber (TBC).
The chamber is undergoing a revival of sorts, working harder than ever to engage Taree businesses and navigate the current economic climate.
This is also being adopted by the NSW Business Chamber in a bid to highlight the importance of local chambers.
TBC president John Stevens said the move will change the stigma about chambers and help Taree businesses grow.
"A lot of people have had problems with business chambers being that they've become irrelevant and they're not representative," Mr Stevens said.
"Our purpose is about business in Taree and that involves making sure the business community is heard, equally making sure the business community is coming together around things that should unite us rather than businesses being left to manage in silence and isolation considering some of the challenges faced in our community and being in business in the current economic climate."
Identified by Mr Stevens as "one of the most diverse make-ups of a Taree Business Chamber committee to this point", the chamber's executive includes Ivor Thomas (vice president), Lisa Proctor (secretary), Jackie Burley (treasurer), Tracey Davis, Alicia Franklin, Jodie Bird and Catherine Calvin (committee).
Mr Thomas was confident the team can work with businesses on their needs and strategies going forward.
"A strong Taree means a strong Mid Coast. It's the most exciting change for the business community in Taree and that is underpinned by the pretty dramatic change with Business Chamber NSW - a new direction and clarity around its purpose," Mr Thomas said.
"There's an amazing wealth of knowledge and success in businesses in this region and there are businesses that are struggling. So for the ones that are doing it tough, there are people who can tell them how they can improve their business and those successful business can share what it was that made them successful."
The first step in the process is engagement.
"We have some newer opportunities to engage with our community and we want to take it up to various levels of government on issues that really matter to all of us, not just businesses but our community's ability to have a standard of living dependent on the services and businesses they can access. We need engagement first and foremost - there are plenty of businesses that have 'been there, done that' and potentially feel like they're a part of the business community but really haven't let their voice be heard," Mr Stevens said.
"We're not asking people to come out and man anything or volunteer their time, we just want an opportunity for businesses to come together with more collaboration.
"Together we can work better to improve one and others' businesses by sharing resources and our local knowledge."
Ms Davis has been out and about talking to business owners about the venture.
"I'll be knocking on their door and finding out what the chamber can do for them and how we can engage with businesses in the current climate moving forward," Ms Davis said. The chamber will hold an official launch on Thursday, February 27 from 6pm at the Greedy Goat cafe.