When it's a good cause, the people of Taree turn up in droves.
Taree's Cafe Thyme raised an incredible $2532 in their annual fund raiser for the Mark Hughes Foundation, through $1 donations from every cup of coffee sold in one week and the sale of Live for Liv scarves.
"It was really good, we had support from so many people," Cafe Thyme owner Nerida Ramsey said.
Many came from far and wide specifically to support the fund raiser. With them came stories of brain cancer sufferers.
"A lot people mentioned they knew someone affected by brain cancer," Nerida said.
The fund raiser will be held at the cafe each year, unless a significant turn of events can happen.
"We will do this every year until they find a cure," Nerida said confidently.
"We hope to make it bigger every year."
It was the first time the cafe had sold Live for Liv scarves during the fund raiser.
They didn't last long however, with the box of 50 snapped up in no time.
"We could have sold that box 20 times over," Nerida smiled.
Nerida, who has had her own battle with brain cancer, was ecstatic with news the foundation had sold $3.1 million worth of beanies during the NRL's Beanies for Brain Cancer round.
It makes me really happy to know that other people will get help like I didNerida Ramsey, Cafe Thyme owner
"It makes me really happy to know that other people will get help like I did," Nerida said.
"This will all go towards more research and support for brain cancer nurses that are funded through the Mark Hughes Foundation."
In a huge boost to the Mid North Coast, the foundation's next fund raiser will be a trek up Mount Kilimanjaro later this year.
It's significance? The funds will go towards a new brain cancer coordinator for areas including Port Macquarie, Coffs Harbour and Tamworth.
Early names for the trek include Taree born rugby league legend Danny Buderus and Sydney Roosters coach Trent Robinson.
To donate to the Mark Hughes foundation, visit their website.
The story behind the scarves
Olivia Addison, from the Central Coast, was just 21-years-old when she lost her battle with brain cancer in 2017.
With the world at her feet and her whole life ahead of her, Olivia's life was cut short.
Jenny Addison told Manning River Times her daughter's death left a "huge hole in their hearts", but her memory will live on.
"Our girl Liv will never be forgotten," Jenny said.
"She was 21-years-old, engaged to be married and had a great job as an interior designer.
"I say to people you never know when it will happen so live every day and don't focus on the things that don't matter."
Through heartbreak comes triumph, as evidenced by the Live for Liv venture.
During her battle, Olivia was driven to raise funds for the Mark Hughes Foundation. Her wish was to raise $50,000.
This wish was kept by the Addison family, who came up with the concept to sell scarves in 2018.
After a few hiccups, a designer came up with the final product the family could be proud of.
Since we lost Liv, I must have become more aware of it because I'm hearing about brain cancer all the time.Jenny Addison, Live for Liv advocate
The scarves proved a huge hit once the project got off the ground, where Jenny had to set up a website to cater for the demand.
"We were nervous to do it at first when we started with 200 scarves," Jenny explained.
"We ended up with 500.
"We are determined to continue to raise awareness and money for the research.
"It's a scarf that Olivia would have loved."
She was thrilled the scarves have been popular in Taree.
Jenny was contacted by Cafe Thyme owner Nerida Ramsey through the Mark Hughes Foundation.
Although yet to visit Taree, Jenny hopes to come up and meet the cafe crew and drop by for a coffee.
The Addison family is inspired by Mark Hughes and the work of the foundation.
"The Mark Hughes Foundation gets very involved with you," Jenny said.
"They stay with you along the way and know who you are.
"With the money, they are doing everything and anything for awareness and research.
"We even had Mark drop by our shop one day."
Next year, the foundation will work with Live for Liv to come up with a colour theme that coincides with the beanies.
Everyone seems to know someone affected by brain cancer, according to Jenny.
"I've had so many people talk to me about their own stories," Jenny said.
"Since we lost Liv, I must have become more aware of it because I'm hearing about brain cancer all the time."
The last scarf available for purchase was sold last Wednesday.
With inquiries already lining up, Jenny said more will be ordered if she can secure enough interest.