Oscar nominees will receive lavish gift bags containing vouchers for a 12-night trip to Tanzania and a trip to Hawaii, as well as beauty products and holistic pet food.
The Everyone Wins swag bag will be given to all nominees in the best actor and actress categories, as well as best supporting actor and actress, and to those in the running for best director.
Also included in the lavish collection will be diverse goodies including personal training sessions, make-up, a trip to Greece, candles, an edible jewellery box, a cook book, under-arm sweat patches, weight loss supplements and a diamond necklace.
The gifts, worth more than $US100,000 are compiled and distributed by company Distinctive Assets, which also hands out gifts at the Grammys.
They are not formally affiliated with the Academy of Motion Picture Arts and Sciences, and are gifted to the nominees ahead of the ceremony.
Lash Fary, founder of Distinctive Assets was coy about the value of the gifts.
"For years we have been breaking one of the cardinal rules of gift-giving by disclosing the price tag.
"Instead we are trying to start a new tradition by simply celebrating the fun and festive nature of this legendary gift bag," he said.
Australian Associated Press