Smoke signals rule in tobacco identity crisis

By Rachel Wells
Updated August 23 2012 - 12:11pm, first published 3:00am
Shows "prevalent" cigarette smoking, admits Network Ten ... <i>Mad Men</i>.
Shows "prevalent" cigarette smoking, admits Network Ten ... <i>Mad Men</i>.

''IMAGINATIVE'' use of brand names and social media could become the next big marketing weapons for tobacco companies, as cigarette packs look set to be stripped of their branding, experts said.

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