This birthday was never going to be a quiet affair.

Having spent the last 50 years transforming Mercedes-Benz models into rowdy performance cars, AMG unleashed a pair of magnificent coupes to mark its milestone.

One of them – the F1-for-the-road Project One hypercar – has sold out.

The other is a limited-edition version of Mercedes-AMG’s top performance coupe. 

Based on the already-potent Mercedes-AMG GT, the GT C Edition 50 Coupe brings a whopping 60kW of additional power along with clever four-wheel-steering, forged lightweight wheels, LED headlamps and black chrome highlights on much wider bodywork that puts more rubber on the road.

It’s as though AMG made an AMG version of a car designed by AMG from the ground up. The result is a fitting tribute to the brand.

Finished in matte grey paint with staggered 19 and 20-inch wheels, the Edition 50 looks utterly menacing. 

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To our eyes, this is the best-looking model in the GT family. It might be the most attractive Mercedes on sale.

Then again, you would hope it looked brilliant given the hefty asking price - $335,211 plus on-road costs. A cheaper GT C coupe without the Edition 50's cosmetic details is likely to arrive next year.

The GT has character to spare. Boys on BMX bikes stopped us in the street to hear the AMG clear its throat, grinning as its riposte echoed through their village.

This is AMG distilled to its essence – sharp-looking vehicles that sound tough, go hard and maximise the potential within great cars while offering a feel-good factor few others can match.

And there’s more to come. Refusing to grow sensible as it matures, Mercedes-AMG has promised to maintain the bad-boy streak that has made it one of the most popular performance marques on sale. Though electrification and autonomous capabilities are on the way, AMG is well placed to offer driving enjoyment for decades to come.

Here’s to the next 50 years.

Share your passion for AMG with the team at Taree Motorama, 54 Victoria Street. Phone 6539 3300.

- Source: Drive