MidCoast Council is asking for feedback on the draft Tourism Destination Management Plan (DMP)- a framework to guide sustainable tourism development over the next 15 to 20 years.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Developed by consultants Destination Marketing Store, the DMP has been prepared following detailed research including a baseline analysis, product and experience audit and extensive stakeholder consultation.
MidCoast Council’s growth, economic development and tourism manager Deb Tuckerman said the DMP will cover all forms of growth.
"The plan is both a long-term vision for tourism growth and a practical document, providing prioritised short, medium and longer-term initiatives to achieve sustainable growth,” she said.
“The plan also proposes some game-changing projects that would require additional resources and/or partner organisations to implement, giving us some aspirational goals to strive for.”
MidCoast Council’s DMP project manager Sharon Bultitude added the plan will outline the positive outcomes of growing tourism in the region.
“The draft plan identifies the MidCoast's competitive advantage and looks to a future which more effectively leverages the region's natural assets, local character and environmental credentials to promote the MidCoast as a leading provider of nature and adventure-based tourism,” she said.
The plan’s identified growth forecasts are ambitious but also attainable based on various opportunities that have been uncovered through this baseline analysis.
The draft DMP includes strategies to maintain and potentially grow existing markets to encourage repeat visitation and increase length of stay.
Approaches to attract new markets with the greatest potential to grow the visitor economy is also included in the plan.
The plan is on public exhibition from Thursday, July 27 until Wednesday, August 23 and the full document can be viewed on thr council website at: www.midcoast.nsw.gov.au/DMP.
Hard copies are available at MidCoast Council's Forster, Taree and Gloucester offices and all visitor information centres.
Presentations of the draft plan will be held at the Manning Valley Visitor Information Centre on Monday, August 7, the Gloucester Senior Citizens Centre on Tuesday, August 8 and Forster Council Office on Thursday, August 10.
All presentations will run from 5.30 pm to 7.30 pm.
