Super Mario Run: will Nintendo and Apple's partnership take off?

By Tim Biggs
Updated December 19 2016 - 6:19pm, first published December 14 2016 - 8:29am
<i>Super Mario Run</i> is launching on the App Store this week.
<i>Super Mario Run</i> is launching on the App Store this week.
Mario automatically runs, vaults and climbs his way to the end of the course, with players controlling his jumps.
Mario automatically runs, vaults and climbs his way to the end of the course, with players controlling his jumps.

Super Mario Run, which launches on the App Store for iPhone and iPad this week, is a landmark game. Never before has Nintendo made a Mario game for a piece of hardware it did not build, let alone for a phone, and never before has Apple put its marketing clout behind a game so thoroughly. But will it be the next big thing? Or will it fade quickly into obscurity like Nintendo's very first mobile effort?

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