West Kempsey’s Eagle Boys store could soon be rebranded as a Pizza Hut after the latter chain gobbled up the ailing franchise.
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Pizza Hut chief executive Lisa Ransom told Fairfax Media that the now Australian-owned company had merged with Eagle Boys and was in the process of rebranding more than 50 stores, boosting its overall store count to more than 320.
About half of the 50 stores will switch to Pizza Hut by the end of the year. Umina on the NSW central coast will open this week, followed by stores in Western Australia, South Australia, the Northern Territory, regional NSW and Queensland.
Eagle Boys collapsed in July, with documents filed with the corporate regulator showing the company either could not pay its debts or thought it might soon be unable to do so.
Kempsey’s Eagle Boys ceased trading on July 21. It was one of 13 company-owned stores across Australia that closed.
Eagle Boys has 114 stores and less than 10 per cent of the $3.7 billion pizza market while Pizza Hut has 270 stores and about 20 to 25 per cent of the market.
Domino's has about 600 stores, giving it 50 per cent of the Australian market, with the Pizza Hut move to intensify competition.
