The success of the ‘Manning Valley naturally’ tourism brand could be threatened if MidCoast Council signs up to be part of the proposed Hunter Joint Organisation (JO).
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Former Greater Taree City Council mayor Paul Hogan voiced his concern as he discussed the State government’s proposal to include MidCoast Council in the Hunter JO. (Click here to read the related story ‘A question of identity’)
Mr Hogan is passionate about growing tourism in the Manning Valley and ensuring marketing of our region maintains its growing momentum.
The ‘Manning Valley naturally’ brand promotes our regions natural assets, the nine stunning National Parks, 45 kilometres of pristine coastline, Ellenborough Falls and the only double delta river system in Australia.
“The success of the ‘Manning Valley naturally’ brand can’t be lost,” Mr Hogan said.
“I can see combining this theme with the pristine beaches and lakes of the wider MidCoast Council area can enhance this, but how on earth does the Hunter Valley fit into that sort of marketing? It simply doesn’t fit.
“That is why consideration and discussions with the council’s to our north should have occurred rather than to simply lie down and allow the Great Lakes status quo to remain.
“That is not the forward or progressive thinking needed to shape a new MidCoast Council.”
