Fear and loathing

By Lissa Christopher
Updated August 31 2012 - 10:10am, first published August 18 2012 - 3:00am
<em>Illustration: Simon Letch</em>
<em>Illustration: Simon Letch</em>

A series of graphic TV ads that are part of a new public health campaign show an off-putting substance as yellow and lumpy as boarding school custard roiling in a way that wouldn't be out of place in an Alien film. It is meant to be body fat, specifically ''toxic'' visceral fat that sits deep inside the body and smothers vital organs, such as the heart.

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