ENTER the new Masters Taree store and it's hard to imagine that the site used to be mostly swamp and farm land.
In about 12 months the land has been transformed into a major retail centre that's set to change the way the Manning shops.
Masters officially opened its doors on Wednesday morning with a special ceremony, officiated by regional manager Craig Urquhart, store manager Michael Kuchel, Greater Taree City Council mayor, Paul Hogan and GTCC general manager Gerard Jose, as well as Biripi Elder Uncle Dave Russell.
Masters Taree is the ninth Masters store in NSW and the 47th in the network, with the company overwhelmed by the response from the local community already.
Craig took the opportunity to thank the Mainbrace construction crew, along with the local contractors, who successfully delivered the store on time and to a standard that "they shoud be very proud of".
While Michael thanked his team for their many hours of hardwork to see the store open.
Cr Hogan welcomed the business to the Manning and was especially pleased to note that it has resulted in more than 100 local jobs.
"The staff are all members of the community and that's a very important thing," he said.
All staff were standing firm on their commitment to customer service and Michael said they were eager to welcome the community into the store.
The opening celebrations continue this weekend with plenty of activities for the whole family between 10am and 3pm.