MARK down this date: Saturday,August 2, 2014.
That's International Beer Day.
We're not kidding here - ever since 2007 August 2 has officially been International Beer Day.
This correspondent has researched this thoroughly, in that we googled it and discovered that International Beer Day was founded in Santa Cruz in 2007. No wonder we've always admired the Santa Cruzians for their forward thinking.
However, it pains us to say that International Beer Day passed with barely a ripple in Greater Taree.
In fact, it was largely ignored Australia wide and that's a disgrace given that beer is our national tipple.
So this is where Greater Taree City Council can play a leading role. Council must make celebrating International Beer Day 2014 a major, if not number one priority.
Let's face it, nothing has really replaced the Aquatic Festival around here. A few things have been tried and been moderately successful, but in reality, this area badly lacks an event that will draw in thousands of visitors.
Well, Intentional Beer Day could just fill that void next year and the years and decades to follow.
Even the calendar is in our side here. For as mentioned, International Beer Day falls on a Saturday next year.
What better day to kick start celebrations for all that is good and great about beer than on a Saturday? Most people (well, at least most people this correspondent knows) happily devote Saturday afternoons and part of the evening to imbibing. It's a national past time.
We envisage a week-long celebration of beer culminating in the August 2 mega-party. Former PM Bob Hawke could perhaps be asked to open the festival, given he set a world speed record for beer drinking in 1953 (see, more research this correspondent has done).
Of course, this must be city wide, not Taree-centric. Outlying areas will be encouraged to participate and we can already see Wingham enthusiastically supporting the cause.
Naturally in these days of responsible serving of alcohol all activities will be strictly policed.
The event will be family friendly a bit like Duff Land in The Simpsons. In fact, we should invite Homer Simpson to be the patron of our International Beer Day Festival so ensuring we get some international recognition and free publicity. And sponsors shouldn't be hard to entice given the very nature of the bacchanalian celebration.
However, it's time to act now. Council must be pro active here. Applications must immediately be called for a new position possibly to be known as leader, strategic planning for the International Beer Day Festival, for that certainly sounds all important and council-like.
Of course given the high profile nature of the job, the leader, strategic planning for the International Beer Day Festival must be suitably remunerated. If this means punting a few of those positions at council that no-one has ever heard of, then so be it for this is for the greater good.
We would envisage a suitable candidate would need a long track record of beer drinking and who is prepared to research the subject. Someone who is happy to go from hotel to hotel to seek ideas (pub crawls we used to call them).
We already have someone in mind but we'll wait for council to call for applications before revealing their identity. Skol.
My Shout thanks an old mate, Paul Saxby, for informing us about International Beer Day.